IIMK LIVE, the incubation and entrepreneurship development centre of IIM Kozhikode is looking for a Digital Marketing agency who can work on a retainership basis to support the digital marketing initiatives of the centre and the startups/enterprises incubated at the centre.  The agency should have adequate expertise in managing the digital platforms like facebook, twitter and linkedin and also should be able to work on the creative requirements of the centre as well as the startups.

Collaborating with multiple start-ups at the incubation centre, the agency should be able to take direction from written or spoken ideas and convert them into a design that matches the requirement of the centre as well as the startups incubated at the centre.

Roles Responsibilities

 

For Incubation centre

• Translate strategic direction into high-quality design within an established brand identity.

• Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout.

• Managing all social media pages of IIMK LIVE

• Running paid Digital Campaigns for various programs.

• Making posters for all IIMK LIVE Programs like Seed Funding, Incubation, Pre Incubation, accelerator and other programs.

• Analytics and Reporting

 

Deliverables

  Content Posting: 8 to 12 Posts Per Month

  Video Content Creation: 4 to 6 Videos Per Month

  Paid Promotions:  4 to 6 Campaigns Per Month

  Community Engagement

  Creative Development

  Analytics and Reporting

Strategy Development and Planning

 

For startups/Enterprises

• Collaborate with startups/enterprises incubated at IIMK LIVE to design their social media campaigns, digital creative and other marketing materials.

 

Deliverables for Startups/Enterprises

      Page creation on Facebook and Instagram

      Content Posting: 1 to 2 Posts per Month

      Video Content Creation: 5 Videos in a year

      Paid Promotions:  4 to 6 Campaigns in a Year

      Creative Development

      Analytics and Reporting

 

For the additional work involved with the startups/enterprises, the startup will pay the subsidized design, platforms management fees agreed with IIMK LIVE in consultation with the agency.  Approximate Number of startups/enterprises to be supported: 150 Enterprises in a year

 

Qualification for the Digital Marketing Agency

• The agency should be operational for more than 3 years from the Date of Application.

• Should have a team with exceptional creativity and innovative design skills

• Proven experience in managing digital platforms of different clients and maintains a strong portfolio of work.

• Excellent communication and presentation skills

• Organizational and time-management skills for meeting deadlines

• The agency should have Social Media Manager, Content Creators, Graphic Designers, Copy writer and Campaign Specialist

Selection of the Agency

• The selection of the agency for this engagement shall be based on the recommendation of  internal committee constituted for evaluating the applicants

• Applicants shall be evaluated based on the existing clientele, overall experience, monthly retainership fee

Please note

• Monthly Retainership Fee for IIMK LIVE and for the 150 enterprises/startups based on the above mentioned deliverables should be quoted separately.

• Rate to be quoted per month basis for the centre and for each startup/enterprise.

• This engagement shall be for 1 year and shall be renewed based on the overall performance of the agency

• Qualified and interested Digital marketing agency may apply for this engagement at www.iimklive.org